Hands-On Support for NDIS & Aged Care Providers

I help your team turn enquiries into care.

I work alongside your team to improve intake processes, build their skills and strengthen the client experience - from first enquiry to ongoing care.
Sharper processes, better conversations, and systems that free your team up to focus on the people who actually need them.

Grow

More qualified conversations, more consistently

Retain

Clients who stay longer and expand over time

Be efficient

Less time lost to manual work and dropped leads

Work smarter

Time and energy on the clients and deals that matter
Sophia Rawlings, Founder of Rawlings Advisory
Sophia Rawlings
Founder, Rawlings Advisory
"I care, deeply, about people getting exceptional care and service, not the bare minimum."
With a decade-plus across health systems, the NHS in the UK, New Zealand's national health authority, and now NDIS & aged care in Australia, I fix the systems that get in people's way, so intake runs smoother and care gets the time it deserves.
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Years in intake & client experience
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Years leading & developing teams
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Years in health, disability & aged care
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Countries worked in across healthcare
What I Do

How I Can Help

Client Intake

Enquiries handled well, and a strong first impression from the very first contact.

Client Experience

The moments that shape how clients, families and partners feel.

Operations & Leadership

Clearer structures, stronger processes and leadership that sticks.

Systems & Process

Work that's simpler, faster and easier on the people doing it.

Training & Workshops

Building the skills and confidence your team needs to deliver consistently, long after I've stepped back.
Sound Familiar?

Your business has grown. The way things work hasn't quite caught up.

Enquiries are coming in, clients need support, and your team is working hard. But too much still relies on you to keep things moving.

Follow-ups slip. Handover details get lost. Systems don't talk to each other, and the same information gets entered twice. Responsibilities aren't always clear, so everyday decisions land back on your desk.

I help strengthen what sits behind a good client experience: clear processes, connected systems, confident teams, and practical leadership. That might mean rebuilding your intake process, improving your CRM and workflows, clarifying who owns what, or working alongside your team to put changes into practice.

Together, I make the day-to-day easier to manage and give your business a stronger foundation to grow.

The Process

How We Work Together

01

Let's Talk

A conversation about your business: what's working, what's not, and whether I can help.

02

Get To Know the Business

If we move forward, I'll get a proper understanding of how things work today: the people, processes, and experience behind the scenes.

03

Work Out What Comes Next

We'll agree where I can be most useful: a specific project, support with one challenge, or something more ongoing.

04

Ongoing Support

Hands-on support, on an ongoing basis: embedded in your team, in intake, client experience, or operations, for as long as you need.

Testimonials

What It's Like to Work With Me

She's a smart and savvy operator who really cares about getting results. She's got spark and energy and works confidently at all levels, including with executive leaders.
Catherine Delore
Chief Communications & Govt Services Officer, Health NZ
Sophia has the spark, drive and communication to make things happen, in a really fun and collegial way. A very caring and enjoyable person to work with.
Peter Alsop
Chief of Staff, Health NZ
She brings a deep understanding of customer experience and sales, combined with a genuine service mindset and exceptionally strong communication skills. She knows how to translate that into real customer relationships and commercial results.
Julia Birzele
Advisor, NHS
Sophia has a strong understanding of the realities providers face, particularly around building effective sales and service teams. She is professional, approachable and easy to work with, and brings a good balance of commercial thinking and genuine understanding of the sector.
Bikash Bhusal
Senior Salesforce Architect/Manager · NDIS Sector
I would have no hesitation in recommending Sophia. Her professionalism, adaptability, and genuine commitment to delivering successful outcomes make her a real asset to any project or organisation.
Julie Norman
Ops Team Leader, Homewell (Aged Care Provider)
Sophia is highly professional and diligent, bringing a level of attention to detail that few can match. What sets Sophia apart is her expertise, she has an exceptional ability to identify gaps and uncover growth opportunities that others might miss.
Cherie Smith
Business Development Manager · NDIS/Aged Care Sector
Common Questions

Frequently Asked Questions

It means senior-level support for sales, client experience, operations or leadership, without the cost or commitment of a full-time hire. I step in for the days or hours your business needs, working alongside your team rather than replacing it.

NDIS providers, aged care providers, disability services and related businesses such as equipment suppliers, of any size. Most often, organisations that have grown past the point where one person can hold sales, client experience and operations together, and haven't yet made a dedicated hire for it.

It usually starts with a short health check, around a week, to get a clear picture of what's working and what isn't. From there we either scope a defined project or move into ongoing, embedded support, depending on what the business actually needs.

I'm based in Melbourne but work with organisations across Australia, in person and remotely depending on what the engagement calls for.

Every engagement is scoped around your business rather than sold as a fixed package, so investment depends on the size and shape of the work. We'll talk it through properly on a discovery call before anything's agreed.

Book a discovery call through the contact form below. We'll have a conversation about where things stand and whether it's a good fit, no pressure either way.

Get Started

Ready to talk about your team?

A complimentary 30 minute discovery call, no obligation. Pick a time that works for you below.
Get In Touch

Contact Us

I'd love to hear from you. Tell me a bit about what's happening in your organisation, and let's see if I can help.
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